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The heart of Jeff Bezos' mission has always to circumvent the traditional "gatekeepers" of commerce. He started with books, an industry ripe for disruption, and moved onto, well, everything else. At this point, his vision has come true. The old gatekeepers in the book sales cycle are on the ropes and electronics companies are already
planning to collude in order to maintain a "minimum" accepted price, thereby ensuring Amazon doesn't eat all of their lunch. But
Amazon is hungry and, like Plainview, they have a long straw. They won't just eat the world's lunch, they'll drink its milkshake, too.
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