Monday, June 11, 2012

Richard Deitsch: Former ref Javie joins ESPN; Belmont, NBA draw strong ratings

After officiating in the NBA for 25 years, Steve Javie will now try and explain calls to ESPN viewers during the Finals.

Glenn James/Getty Images

Television viewers have long relied on broadcasters to provide analysis and explanations about the often-questionable decisions made by NBA referees.

Steve Javie hopes to change that.

The longtime NBA official, who retired before the start of this season due to an arthritic right knee after 25 years in the league, has been hired by ESPN as a rules analyst for pregame and postgame coverage of the NBA Finals, as well as SportsCenter. Javie hopes to follow in the footsteps of Mike Pereira, the former NFL vice president of officiating who has been sensational for Fox Sports in helping viewers understand the NFL's byzantine rule book.

In an interview with SI.com on Sunday, Javie said Pereira's success inspired him to pitch ESPN on a similar position months ago. Last week, Laurie Orlando, ESPN's senior vice president of talent planning and development, reached out to Javie to do a segment on SportsCenter on the officiating of the Heat-Celtics series. Network officials were pleased with what they saw and have now invited him to work the NBA Finals.

"Mike and I are friends and I think what he's done has been fantastic," Javie said. "He's been the trailblazer here and he told me he thought the NBA, ESPN or TNT would be interested in something like this. I think Mike has really gained credibility for officials in the NFL, but fans of the NBA have never heard from or been given the perspective from the officials' point of view. I'm hoping for positive feedback because I believe it's something that's been missing. I hope people come away and say, "Boy, I didn't even look at it that way, and I never knew that."

Asked whether he could criticize his former NBA colleagues, Javie offered a nuanced take. "One thing officials do all time is critique each other as a crew when we are watching film after a game," he said. "You have to be open, honest and objective. The first thing I tell young referees is if you are not objective enough to admit your mistakes, you are not growing in the profession. The key is why did I blow the whistle or not blow the whistle, and I think I'll be able to offer that perspective. I can probably show you the reason nine times out of 10 why an official missed the play, whether it was because of the angle or the positioning they were in. People need to know how they could miss something.

"Now I'm not going to be a jerk about it because these are my guys. But I want to be the voice of the official and tell people, 'Look at this play. Maybe you should have had a whistle here, but here is the reason why they didn't blow it.' I won't be a guy who blasts the officials but at the same time I will be someone who points out to fans that the ref did not get a call right and here's why. It's not necessarily a criticism but an explanation on why a call was missed."

For years Javie ranked as one of the league's highest-rated referees, with a reputation for talking things out with players as well as being quick to deliver a technical when needed. Among his highlights were calling Michael Jordan's final game in 2003 and ejecting both a mascot (Hoops, of Washington Bullets fame, in 1991) and a broadcaster (Trail Blazers analyst Mike Rice in 1994, for disputing his calls).

Last year Javie called Games 1 and 6 of the NBA Finals between the Heat and Mavericks, one of 18 Finals he has worked over his career. What kind of challenge do star players such as Kevin Durant or LeBron James present for referees?

"I believe when you have great players, they make the game easier to officiate," Javie said. "They do great things and people are astonished by it. But as an official, in my experience, when you get to the Finals, you have the best players, the best teams -- and with someone like Durant and LeBron, their play is elevated and I think it makes it easier for officials. Does that mean there won't be difficult plays? No. But the better the player they are, the easier the game is to officiate in my experience."

Javie was told during his interview with SI.com about a joke making its way through the sports blogosphere about Thunder center Kendrick Perkins receiving a technical from the refs before the start of the series. "That's a pretty good line," Javie said, laughing. "Kendrick Perkins is a very intense player as we all know. I don't know him personally, but he seems to be a nice guy who lets his emotions get a hold of him at times. But in the playoffs, a lot of times the players keep their emotions more in check because they know one point can mean the game. I think in the Finals, you'll see the players make a concerted effort to be under control."

Surprise result for The Belmont Stakes

Despite the loss of I'll Have Another less than 36 hours before the start of the Belmont Stakes, NBC's ratings for the event were impressive. The network drew a 5.4 overnight rating, beating the previous year's broadcast by 13 percent and the 2010 race by 74 percent. Full viewership information is expected to come out Tuesday. For comparison, the last time a Triple Crown was at stake for the Belmont, ABC pulled in a 9.5 overnight rating and 13.1 million viewers in 2008, when Big Brown went to the post for immortality.

As for how the pullout of I'll Have Another impacted ad sales, NBC Sports officials said that it had minimal effect because most advertisers had already purchased a season-long horse racing package as opposed to a single-event buy for the Belmont. "The vast majority of our advertisers buy a horse-racing package, which includes the three Triple Crown races as well as others that air on NBC and NBC Sports Network," said an NBC Sports spokesperson. "Only two units were sold [to two advertisers] subsequent to I'll Have Another's victory in the Preakness. All other inventory was already sold out. We will work with those two advertisers on a suitable solution to make them whole. The financial impact to us is minimal."

The biggest ratings winner during the mega-sports weekend was ESPN, which set a new cable record for an NBA game with a 9.1 overnight rating for its Game 7 coverage of the Heat's win over the Celtics. ESPN said Game 7 peaked to an 11.9 rating between 10:45 p.m. and 11 p.m. ET. The Heat-Celtics series generated the three highest overnight ratings ever for NBA games on cable, including Game 7, Game 6 (8.2 rating) and Game 4 (7.9).

NBC's coverage of Game 5 of the Stanley Cup Final, which went head-to-head with the NBA, drew a 2.6 overnight rating and peaked at a 3.6 between 10:30-11 p.m. ET. The game did a 10.0 rating in Los Angeles, the highest rating for any game on broadcast television in that market since Game 7 between Anaheim and New Jersey in 2003. Monday's broadcast of Game 6 on NBC marks the first Stanley Cup Final game that will not be competing for viewers against an NBA playoff game.

ESPN anchor gets behind the camera

What have you learned? It's a simple but profound question asked recently by a photographer for an exhibit of black-and-white photographs. But the name of the photographer might surprise you: ESPN News and SportsCenter anchor Don Bell.

For the last two years, Bell has shot photographs of strangers in Hartford, New Haven, New York City and Philadelphia, asking people of different ages and race what wisdom they could share with him and if they would pose for a photograph. The result is an exhibit -- Portraits of Wisdom -- that opened on June 4 at the 100 Pearl Street Gallery in Hartford. Bell calls his work "the photographic study of the enlightenment of the human spirit."

Bell said he dabbled in photography as a teenager but reduced his output as he built a career in sports broadcasting. But that changed in 2010, when he was hired by ESPN after working for five years in Philadelphia for KYW-TV, the CBS affiliate in Philadelphia. Since he knew few people in Connecticut, Bell said his photography was an opportunity to be proactive in a new city. His question came from a curiosity about what people would share regarding their understanding in life.

"The beautiful thing about art and the beautiful thing about what I'm doing is there is no pressure to produce or deadlines to be met," Bell said. "I can completely do whatever comes naturally to me. It's a nice reprieve from my day job, where I have to handle and deal with producers and deadlines, and doing something the way someone else wants you to do it. I'm trying to shoot things that reveal character and catch images that give you more than the basic picture."

Bell said he shoots his images with a Nikon D7000 camera and produces his work at a photo lab 10 minutes from his home. While the exhibit officially opened on June 4 and runs through July 13, the opening reception is Thursday, when family, friends and ESPN colleagues will be on hand. "I'll be more nervous that night than doing SportsCenter or any show I have ever done," Bell said. "I think one of the challenges I have as an artist are people who think that I'm just a TV guy shooting pictures. But that's not what I want this to be. I take this as serious as anything else I've done in my life."

His photos are interesting and worth investigating. They are cataloged on his website, which you can find by clicking here.

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